Having an actual strategy is essential for successful social media marketing.

You can be posting on social media platforms just for the sake of posting if you don’t have a clear strategy. It will be difficult to accomplish results until you know what your goals are, who your target audience is, and what they want.

Developing a social media marketing strategy is critical whether you want to expand your business through social media or advance as a social media marketer.

Creating the Strategy

Asking yourself the 5Ws is one of the simplest approaches to developing your social media marketing strategy.

  1. Why do you want to use social media?
  2. What is your target demographic?
  3. What content will you be posting?
  4. What social media platforms will you be using?
  5. What will be your posting schedule?

Why do you want to use social media?

You need to have a definite answer as to why you are on social media.

The typical goals you can have for social media campaigns are:

  1. Boost brand recognition
  2. Increase website traffic
  3. Generate new leads and sales
  4. Improve community engagement
  5. Provide customer service

What is your target demographic?

Understanding the demographic profile of your target audience will help you easily identify the type of content to post.

Create a marketing persona based on the below criteria or any combination you choose.

  1. Age
  2. Income
  3. Location
  4. Interests
  5. Browsing behavior

What content will you be posting?

The usual answer that you might be thinking about would be whether to post pictures, videos, or text content.

Take a more holistic look at your planned content and identify what solutions you can provide your audience in the form of:

  1. Unboxing videos
  2. Guides
  3. Tips and tricks
  4. Product features presentation
  5. Reviews
  6. Latest news and trends

What social media platforms will you be using?

The next step is to identify which social media platforms suit your business best. You don’t need to be on every platform. You just have to choose one or two that best fit.

Photo credit: WordStream

What will be your posting schedule?

You may be tempted to post twice or thrice a day, seven days a week. 

However, you need to consider your product or service and the demographics you are targeting.

  1. People looking to travel are likely to be more active during the weekends planning their trip.
  2. Gamers are likely to be active before and after a major gaming event like The International.
  3. Sports fanatics are likely to be active during the duration of a sporting event like the NBA Finals.
  4. Fitness buffs are likely to be active before and after their morning or evening gym session.
  5. Stay-at-home or breastfeeding moms may be active during the later part of the night.

There is no hard-and-fast schedule for posting as it will always depend on the audience that you have.

Once you’re done with your social media marketing plan, it’s time to execute!

If you have any questions or need help with your social media presence, feel free to contact us. We are more than happy to help you out!

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