Amazon business owners are always on the lookout for ways to increase sales and get customers coming back again and again. After all, the more repeat buyers you have, the more successful your business becomes. However, no matter how much you try to take every customer encounter as an opportunity to improve your service, some people will always be dissatisfied with your business. If you sell on Amazon as an FBA seller, you’ll know all too well about the headaches that come along with selling products online. It’s not just competition-sellers who will pounce on any weakness they see in your product listing or pricing strategy if they can get away with it.
What to expect from Amazon IP complaints
Amazon IP complaints come in many forms, with the most common complaints falling into the four categories below. However, Amazon IP complaints are only one of many potential issues that can affect your listing. And, luckily, you can learn how to avoid them by building a better Amazon business.
Seller behavior – Some people will simply never be satisfied no matter how many customer service inquiries you make, how long you let them return items for, or how many refunds you issue. Some of these people may take to Amazon to voice their dissatisfaction, or they may even leave negative reviews.
Product quality – Even the most top-notch sellers have encountered bad batches of products here and there. But when multiple customers complain about the quality of the items you’re selling, it’s time to take a closer look at your inventory and the processes your suppliers use to make the products you’re selling.
Listing errors – If you’ve done everything right, but your Amazon listing still ends up getting removed, there may be a problem with the listing itself. There may be typos in the title or a missing product detail that’s causing the listing to get flagged.
Competitor manipulation – This one sounds pretty far-fetched, but it happens. A competitor who has access to your seller account could remove your listing or sabotage your listing to get it removed. The easiest way to avoid this issue is to just not let your sellers in on the inner workings of your business.
How to handle Amazon IP complaints and turn them into positive improvements
Amazon IP complaints can be a great opportunity for your business to improve. Once you’ve identified a source of complaints about your listing, you can address those issues and turn them into improvements for your business. First, you’ll want to take a closer look at the specific issues that are causing Amazon IP complaints. From there, you can make proposed solutions to those issues that you can implement in the future. Here’s an example of how you can use Amazon IP complaints to your advantage.
Problem: Your seller reviews are getting deleted.
Solution: While it’s definitely not ideal when one or more of your seller reviews get deleted by an Amazon employee, it’s not something you have to just sit there and let happen. You can work to improve your seller reviews by following these steps:
Use positive reviews to help improve your seller reviews. You can always write a new seller review, but it’s always great to use one of your positive reviews to help boost your seller rating.
Edit your listing. As you may have noticed in the example above, one of the complaints about your listing was a problem with the title. So, you may want to take a look at the listing and see what you can do to improve the title.
Respond to negative reviews. Again, you may have noticed in the example above that a few of the negative reviews mentioned that you didn’t respond to their concerns. If this is something that’s really bugging you, you can always try responding to those reviews and thanking the reviewer for their feedback. You may be thinking to yourself that you don’t have the time or resources to address every potential issue that may be causing Amazon IP complaints. Fortunately, there are services that let you manage your seller accounts and keep track of the issues that are plaguing your seller accounts. These services allow you to search through all of your seller accounts, find the issues that are affecting your seller accounts, and make quick and easy solutions to address those issues.
Avoid the most common types of Amazon IP complaints
Now that you know how to handle Amazon IP complaints and turn them into positive improvements, let’s talk about some of the most common types of Amazon IP complaints and how to avoid them.
Seller behavior – This complaint usually comes from competitors or customers who have had negative experiences with other sellers. You can avoid this problem by not letting your competitors know about your product listings. You can also avoid this problem by taking a close look at your seller account and making sure there are no issues with your seller account that are causing complaints about your seller account.
Product quality – Remember that this complaint is usually about a bad batch of products and not an overall low quality of the item. You can avoid this complaint by taking steps to make sure that the products in your inventory meet quality assurance standards and that you don’t have any issues with your supplier manufacturing your products.
Should you respond to Amazon user feedback?
This is one of those business decisions that require you to look at each piece of negative feedback from a customer and decide whether a response is warranted or not. Most sellers will ignore the feedback from customers and hope that it goes away, but this is definitely not the right approach. You do want to respond to negative Amazon feedback, but you need to be careful about how you do it. If it’s a negative review, you need to respond by addressing the concerns that the customer mentioned in their review. For example, if a customer complained that your item was missing a certain detail, you need to address that concern in your response. If it’s a complaint about your seller behavior, you need to address the complaint in your response by letting the customer know how you plan to change your behavior moving forward. In both of these cases, you want to address the issue head-on so that your customer feels like you’ve addressed the issue and are making improvements to your business.
Amazon IP complaints are common for Amazon sellers, but they don’t have to end up being a big deal for your business. In most cases, these types of Amazon problems can be easily resolved, and you can turn them into positive improvements for your business. As you can see, Amazon IP complaints are often just manifestations of one of these other issues. However, these types of complaints are also useful because they allow you to identify potential issues with your business that may need addressing.