Ecommerce is a competitive field and if you want to be successful, it’s important that you are up-to-date on the latest best practices.
Here are five tips to help you stay ahead of the competition:
1. Use branded content: One of the best ways to stand out from your competitors is to use branded content. This means creating content that is specifically designed to promote your brand or product. For example, if you sell clothing online, you might create YouTube videos showing customers how to style a particular outfit for a special event.
2. Be mobile friendly: People are shopping online using mobile devices more than ever. Therefore, it’s important to make sure that your website can be viewed easily on mobile devices. If you are running an ecommerce website that runs on WordPress. there are a few plugins that you can use to make your website mobile-friendly. They can be found on WordPress.org in the plugin directory. You can implement them by clicking ‘Plugins’ and then clicking Add New: You can then type “mobile” into the search box. Once you find the right plugin. you can install it by clicking the “Install Now” button.
3. Optimize your images: Make sure that all of your images are optimized for speed and SEO. For example, if your images have a lot of large files such as backgrounds. you should use the Reduce File Size plugin to compress the image so that it takes up less space on the hard drive and can be loaded more quickly.
4. Use price comparisons: When you are pricing your products. be sure to use price comparisons. This will help you to compare your prices against those of your competitors and ensure that you are offering the best possible value to your customers. You can do this by simply typing a keyword into the Google search box and then clicking “Shopping.” This will show you results for products that have been priced using the keyword.
5. Use social media: One of the best ways to connect with your customers is through social media. Social media sites such as Facebook and Twitter can help you develop relationships with your customers. You can also use Facebook Groups for targeted advertising. You can also create profiles on websites like Pinterest and Instagram which can help you reach customers who are interested in your products.
If you would like to learn more or need help with your business, feel free to contact us!