As a business, you probably already know that social media is important. In fact, a recent study found that nearly 80% of businesses have a presence on social media sites. But do you know which platforms are the best for your brand? You might be surprised to learn that there isn’t just one right answer when it comes to choosing the best social media platform for your business.
Different industries have different needs, so you need to take those needs into account before making a selection. This article will help you understand the advantages and disadvantages of different social media platforms, as well as give you some insight into how these factors might affect your business if you choose to adopt them as part of your marketing strategy.
What is social media?
Social media platforms are websites, apps, and services that allow users to create and share content. Users can create content with text, images, and video, and other people accessing the site can leave comments on the posts or add their own content. Social media sites are ubiquitous, with over half of the world’s population using at least one social network. Social media allows companies to find new customers, build relationships with existing customers, and expand their brand presence beyond the limitations of traditional marketing.
Facebook is a social networking site with over 2.93 billion active users. While Facebook is primarily used for connecting with friends, it can also be used for business purposes. You can connect your website or blog with your Facebook page, letting Facebook users see your updates and content from their Facebook page. You can also create a business page, which has additional features that help you reach fans and post updates to the newsfeed. Facebook’s advertising system allows you to reach the right audience with the right message at the right time, so you can set up ads based on demographic information, likes, and comments. Facebook ads can also be linked to other social media platforms and websites.
Instagram is a photo-sharing platform owned by Facebook. It has more than 1.44 billion active users, who post an average of 15 photos a day. While Instagram is primarily used for sharing images, it can also be used for sharing videos and other content similar to blogs. You can connect your website or blog with your Instagram page, letting Instagram users see your updates and content from their Instagram page. You can also create an account on Instagram, which allows you to post photos, videos, and other content. Like other advertising platforms, Instagram ads allow you to target specific demographics, as well as track how many times people view your ads.
Twitter is a social networking site that allows users to publish short messages, known as tweets, that are limited to 140 characters each. Over 313 million active users around the world post over 81 million tweets every day. You can connect your website or blog with your Twitter account, letting users see your updates and content from their Twitter feed. You can also create a personal account on Twitter, which allows you to post tweets and follow other Twitter users. Twitter ads are designed to be visible to users who are interested in the topics you cover, so your ads have a greater chance of being seen by potential customers.
YouTube is a video-sharing platform that lets users post and share video content. Users create a YouTube channel, which acts as a hub for all of the content that’s posted to the site. YouTube has over 2.6 billion active users, and over 400 hours of video are uploaded to the site every minute. Like other advertising platforms, YouTube ads are designed to be visible to users who are interested in the content that’s posted to the site. You can also create a channel on YouTube, where you can post videos and share links to other sites.
LinkedIn is a social networking site for professionals that allows you to connect with your professional network of contacts. There are more than 810 million users on the site, with more than half of those users having a professional presence on the site. LinkedIn ads allow you to target potential customers based on their professional interests, so your ads have a greater chance of being seen. You can also use LinkedIn to build your business’s online reputation, letting people see what you’ve accomplished in the past.
Pinterest is a visual bookmarking platform that lets users create boards of images and other content that they can pin to the site. There are almost 90 million active users on the site, with users posting an average of 14 pins a day. Pinterest ads allow you to target potential customers based on their interests, so your ads have a greater chance of being seen. Like other social media platforms, you can use Pinterest to build your business’s online reputation, letting people see what you’ve accomplished in the past.
Snapchat is a photo-sharing platform that allows users to send each other photos and videos that are deleted after they are viewed. There are more than 332 million daily active users on Snapchat, with users sending each other around 15 snaps per day. Like other social media platforms, you can use Snapchat to build your business’s online reputation, letting people see what you’ve accomplished in the past.
When you first start out with social media marketing, you may feel overwhelmed by the sheer number of platforms available for adoption. However, choosing the right one for your business is crucial to reaching and engaging your intended audience. With that in mind, the next step is to determine what social media platform will work best for your business.